Sunday, June 2, 2013 is this year’s Tour de Cure to be held at Rochester Institute of Technology. We are participating in 3 Tour de Cures this year. In addition, the Finger Lakes and Syracuse Tour de Cure events are being sponsored by Once Again Nut Butter. These important events raise millions of dollars annually for the American Diabetes Association. We support these events by supplying nut butters to the thousands of bicyclists that participate each year. All riders get our brochure, coupons, and our temporary tattoo of Rocky Raccoon riding his bike. Each cyclist is responsible for raising $150.00 to ride in the event. Distances range from 7 miles up to 100 miles.
The Corporate Challenge started 37 years ago when 50 companies gathered in Central Park, New York to race. Today, the race has become a worldwide event, is held in cities such as Singapore, Johannesburg, and yes, Rochester, New York. Ed Soback, Raymond Halter, Bryan Fritz, Randy “Bacon” Bratcher, Kim Moriarty, Debbie Willett, and Gael Orr all participated in the corporate challenge at Rochester Institute of Technology. The Corporate Challenge sends a message that physical fitness is important. Participating companies use the races as a platform to promote fitness in the work place.
Founded in 1959 by Mary M. Gooley with the help of the Rochester Chapter of the National Hemophilia Foundation (NHF), the Mary M. Gooley Hemophilia Center, located in Rochester New York, has been serving people who suffer from bleeding and blood-related disorders for over 50 years. The Center was one of the first NHF chapters chartered outside of New York City, and the first free-standing comprehensive care clinic in the nation.
The Center prides itself on providing first-class treatment, advocacy and research to individuals and families affected by various inherited diseases, including disorders related to hemostasis (blood clotting) and iron overload.
Once Again donated product for their triathlon fundraiser event and will be setting up a table at their event later this month to give out samples and sell products.
Special thanks to both Debbie Willett and Kim Moriarty for their hard work at the Boilermaker Event in Utica. The event had 14,000 racers and it seemed like half the city turned up on the streets to cheer the racers on. Once Again set up a demo table in the Pride of NY tent and handed out samples to the masses of people. After serving people nut butters and having stood on tired feet over long hours, Deb, Kim and Gael hadn’t had enough and put their feet into running action completing the 9.45 mile race. Kim set the bar high and raced the entire event at a 8-9 minute mile pace! Deb also did extraordinarily well running at a 10 minute mile pace and Gael ran an 11-12 minute mile pace, and may have been faster except she stopped to dance with the spectators 3 times along the course.
The Boilermaker is the largest running race in the country. While there, Gael visited Peter’s Cornucopia Store. They carry virtually all of Once Again’s products displayed in a premium end cap location and the new honeys were also in the store. The store commented that they were getting increased traffic from all of our referrals from the Boilermaker Event.
Price Chopper had set up a table display and they fed peanut butter sandwiches to racers on Sunday. Some of the peanut butter we donated was used in the sandwiches. The rest of the peanut butter was used as prizes to racers and for the kids fun run and the golf tournament. This was a great use of Once Again’s products because it gave the company great exposure. For sampling, 9lb buckets were used instead of jars and samples were handed out to thousands of people. People also took company brochures. Once Again was set up in the Pride of NY tent near Chobani Yogurt. Larabar was also at Boilermaker but in a different tent. They were set up near Price Chopper. This was the first year that Boilermaker ever had companies setting up samples of products. There were basically 2 circus tents, 1 with all the NY companies, and the other were food companies outside of NY.
Next year they plan on increasing food sampling and food companies and possibly adding a full farmers market. This was a great event for Once Again to be part of. They are hoping to create the first “health” fair in NYS and are looking to get more organic companies involved. Boilermaker displayed a huge banner with Once Again’s logo on it at the race finish area and did a great job of communicating Once Again’s company support at the various events all week long through signage and verbally over loud speakers. It is almost hard to get an understanding of just how many people were at this event. There were 14,000 racers and more than 150,000 people turned up to cheer on the event.
Once Again was a race sponsor at this year’s American Diabetes Association Tour de Cure in Monroe and Livingston Counties. The Tour de Cure is a bicycling tour event where people ask friends and family members to contribute to their bike ride raising money to help combat diabetes. Riders pledge to ride as little as 7 miles and up to 100 miles. Friends and family members as well as companies, come together and form their own bike teams to try and escalate fundraising efforts and provide mutual bike rider support.
As part of the fundraising effort, there were numerous corporate sponsors from all over the Rochester and surrounding areas and even nationally. Cliff Bar, Xerox, Harris, Wegmans, Bausch and Lomb, Exellus, Delphi, Chase, Paychex, Palmer Foods, and Unity Health were just some of the event sponsors. Once Again was also a sponsor for this event. Most of the event sponsors also had put together a corporate challenge to its employees to ride a minimum of 20 miles for the cause. The employees all were part of the fundraising effort for American Diabetes and wore matching jerseys.
Once Again provided nut butters for the 2,000 cycling enthusiasts and product was set up at 10 rest stops along the riders’ journey. In addition, a table of nut butters were sampled and sold at the event; nut butters were also on the lunch menu. Brochures about Once Again were given to all participants and spectators. Once Again had banners displayed at the event and its logo placed on the bike team jersey, the Sprocket Rockets that Gael Orr co-captained with Ivan Ramos. There were 8 people on the bike team and they rode anywhere from 40-78 miles, each depending on their own athletic ability. Everyone had a great time and loved the Once Again Nut Butter products.
Once Again Nut Butter is supporting a number of area athletic events throughout New York State this summer to target health conscious consumers and raise local awareness about Once Again.
Debbie, Gael and Kim are ramping up to go to the Boilermaker Road Race this July held in Utica, NY which has 20,000 participants and additional spectators. They will be serving nut butters and giving out brochures. In addition, the trio will run the 9.3 mile race.
This year Once Again participated in the New York State Fair. Special thanks to both Ellen Halbert and Gael Orr who handed out samples of various butters in the Pride of NY Horticultural building. There was very busy traffic all day long with lots of inquiries as to where our products may be purchased. It was exciting for us this year as our products were available for purchase at the Fair’s Marketplace Store.
This year for the first time, Once Again’s products were available for tasting at the I Love New York Festival of Balloons in Dansville, NY. A local retailer, Maple Grove displayed and demonstrated our products. Special thanks to Lisa and Gael who helped at the event.