Once Again was a race sponsor at this year’s American Diabetes Association Tour de Cure in Monroe and Livingston Counties. The Tour de Cure is a bicycling tour event where people ask friends and family members to contribute to their bike ride raising money to help combat diabetes. Riders pledge to ride as little as 7 miles and up to 100 miles. Friends and family members as well as companies, come together and form their own bike teams to try and escalate fundraising efforts and provide mutual bike rider support.
As part of the fundraising effort, there were numerous corporate sponsors from all over the Rochester and surrounding areas and even nationally. Cliff Bar, Xerox, Harris, Wegmans, Bausch and Lomb, Exellus, Delphi, Chase, Paychex, Palmer Foods, and Unity Health were just some of the event sponsors. Once Again was also a sponsor for this event. Most of the event sponsors also had put together a corporate challenge to its employees to ride a minimum of 20 miles for the cause. The employees all were part of the fundraising effort for American Diabetes and wore matching jerseys.
Once Again provided nut butters for the 2,000 cycling enthusiasts and product was set up at 10 rest stops along the riders’ journey. In addition, a table of nut butters were sampled and sold at the event; nut butters were also on the lunch menu. Brochures about Once Again were given to all participants and spectators. Once Again had banners displayed at the event and its logo placed on the bike team jersey, the Sprocket Rockets that Gael Orr co-captained with Ivan Ramos. There were 8 people on the bike team and they rode anywhere from 40-78 miles, each depending on their own athletic ability. Everyone had a great time and loved the Once Again Nut Butter products.